Billboard magazine reports that Mariah Carey’s upcoming album, “Memoirs of an Imperfect Angel,” will include a mini-magazine featuring lifestyle advertisements from big brand names. The booklet was made with the help of Elle Magazine and will feature advertising for Elizabeth Arden, Angel Champagne and more. The booklet will also give fans a peek into her “amazing closet,” “sexy love life” and “recording rituals.”
This type of advertising is a first and it’s going to be interesting to see if it works. Right now album sales are down almost 14% from last year so if record companies can increase record sales with the inclusion of big brand advertising it could definitely work. The only downside as that it would probably only work for a number of artists. Right now, Mariah Carey is struggling. She’s a successful singer trying to compete with a number of current big name artists such as Jordin Sparks and Keri Hilson. This week her latest single ‘Obsessed’ is sitting at number 14 on the Billboard Hot 100 and unless the album gives it a boost, it doesn’t look like it will enter the top ten. The idea of branching out to her fan base by giving them a look into Mariah’s life could really boost record sales as well as revenue for magazines but it’s a business model that can only work with so many artists.
The Corner 